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The RMA Journal June 2009


 
Plan for Tomorrow Today
 

Some of the best advice comes from unusual sources. A favorite uncle once advised me to plan for tomorrow today. It seemed like corny advice at the time, but as I reflect on the events of the past year, I realize how wise my uncle was.

As lenders, we’d certainly like our borrowers to include "what if" scenarios in their business planning, but too often borrowers believe another old adage: "Just wait until tomorrow and things will be better." Our government, the media, my broker, and others reinforce that line of thinking.

When borrowers tell us they have plenty of business and the outlook is bright, we need to help them think through what could go wrong. We have to ask them the difficult questions they don’t want to think about. For instance, what could happen to their business operations or products if…

• Unemployment hits 12%?

• GM closes several of its domestic plants for nine weeks?

• Another retailer fails?

We need to explore those questions and more with our customers. Ask them if they are prepared to face layoffs or reductions in their operations. Just as we are looking at all expense categories within our banks as a result of shrinking margins, lack of good loans to underwrite, and reduced borrowings, our customers should be looking at their expenses and making decisions on what they need to do to remain viable. And just as our regulators ask us about sources of liquidity, we should be asking our borrowers the same question.

Borrowers look to their bankers for advice, and we shouldn’t be cautious in providing it to them. Now is not the time to shy away from being a resource to our borrowers. If anything, we must all work together through the recession and beyond to survive.

We can always turn to RMA for advice on how to help our customers. From e-Mentor® and audioconferences to Webinars and general membership meetings at the local level, RMA offers significant resources to you. And don’t forget that your RMA network of peers is a valuable source of information. Over the years, I have frequently sought out those in my RMA network and discussed ways to help my customers.

As the economy mends over the next two years, the pace of loan requests will once again increase. We need to plan now to improve our underwriting processes so that we don’t repeat the mistakes of the past. We must institute prudent lending practices so that when the economy returns to good health, we can avoid letting our underwriting standards drop.

As my uncle said so long ago, "Plan for tomorrow today."

Sonny Lyles, RMA Chair
Sonny.Lyles@banksterling.com

P.S. At your request, RMA has created an Online Career Center. We built the framework, but we need your participation to make it a success. If you’re looking for new talent, list your job openings on the RMA Career Center. If you’re looking for a job, post your resume on the site.

The RMA Career Center can help you expand your financial services network. To learn more go to www.ramhq.org and click on the RMA Career Center.

 

 
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